The Beautik project, located in the Baneasa Shopping Center in Bucharest, was a collaborative effort between I.O.G Arhitectura and our team. Despite the constraints of time and the need to maintain a coherent stylistic language for a multitude of brands, we successfully navigated the design and implementation process for the 88 sqm space.

Our approach was to create a youthful and dynamic atmosphere, achieved through the use of a neutral entrance frame that gradually revealed the interior space. Within the cosmetic area, we incorporated a stunning water zone and plexiglass arches to create a colorful overlap. Dominant central lighting facilitated a connection between the central exhibition space and the counter, while perimeter arches added rhythm and harmony to the interior design. Visitors are guided towards a final area marked by a curved glass brick wall that reflects all the play of lights, demonstrating our commitment to achieving a cohesive and visually stunning interior design.